Monday, October 10, 2011
Wednesday, September 28, 2011
Monday, September 19, 2011
Apart from writing for Marketing and Corporate Communication projects, I have also written two children's books - one already published in the US and another due for publication as a series in South Africa this year.
Right now, I am in the middle of writing "The Great Israeli-South African" novel....a fictionalized version of my life as reporter in Apartheid South Africa and subsequent events leading up to the present day in the Middle East (any publishers out there?). Apart from that, just to keep me from getting bored, I am a professional actor and voice-over artist, write and produce documentary movies and will shortly commence presenting a course in Marketing and Corporate Communiction.
As an actor, I have appeared in numerous stage and film productions, my best
known role being that of the American Ambassador in the Israeli satire "Israeli Intelligence - Ha'Mosad Ha'Sagur" which took two prizes at the recent Houston Comedy Film festival. I also have a one-man show based on the works of one of South Africa's greatest writers, Herman Charles Bosman - for which I won Best Actor in the the 2000 English Drama Festival in Tel Aviv.
I emigrated from Durban, South Africa at the end of 1987, with my wife, three children and a dog: my wife and I share our lives in Kfar Saba with four cats...(children have finally moved out and the dog died a long time ago...)
On stage in the role of Schalk Lourens in HC Bosman's "A Bekkersdal Marathon" - a hilarious look at life in the South African "outback"
Because I write with passion: I immerse myself completely in whatever I'm working on - be it brochure copy about telecommunications, an ad for a supermarket promotion, a complicated business plan, web site content or a business blog, even a corporate PowerPoint presentation or video script. I have more years experience than I care to count, have a wide knowledge of many different fields, and approach every project with dedication, professionalism and humor. I live and breathe Marketing Communication and apply this discipline to every project.
My thinking is definitely "out of the box", so don't be surprised if I come up with something you don't quite expect - but I know from long, hard years at the rock-face, that it works. So try me, use me...I work quickly and I'm not that expensive; you'll find that I'm a valuable (if somewhat "quirky") resource for your MarCom and CorpCom team.
The Nine Dot Test:
wanting to promote their products and services abroad...I'm the resource you need. I have the contacts, the knowledge, the expertise and the language.
Contact me or call (+972 54 542 9893) to discuss your needs.
Monday, November 30, 2009
Let's start with the upside: blogging is VERY informal, and thereby hangs it attraction. You can write almost anything you like: whether it's news about the family dog (a "Dog Blog"), or comment on the political situation; whether it's about your grandkids, or about the state of the world's economy. Nobody will check you, nobody will censor you - although if it's off-color and people don't like it, they might censure you, or just stop reading...
A blog can also get you wide recognition if you go about marketing it the right way and making sure it is optimized, exposed in all the right places, and gets you readership. SO, those are some of the GOOD things about blogging.
Now here's the BAD part: If you start a blog and you are serious about it (especially if its a professional or business subject) you HAVE to keep going. And you have to be consistent - in both message and frequency. If you plan to send out a weekly news update on the developments in Medicare, you absolutely MUST ensure that your blog is published EVERY WEEK. Failure to do so raises questions about whether you are still blogging, whether you’ve been hacked, or whether, let's face it, you are even still alive. This can become a chore - particularly if you need to find new content on a regular basis. It's not quite like a newsletter, which tends to give a somewhat cold, overview of affairs. A blog is personal; it's written by A PERSON and therefore it brings the communication - if we are talking now between an organization and its public - down to personal, one-on-one contact...the blog may be written by the CEO of the company (or at the very least under his name) or the Customer Relations Manager; by your local congressman or MP, by the Mayor of your city...but it's personal and it provides a human touch. Striking the right tone is therefore most important and comes next to consistency and frequency in the hierarchy of things to consider when you set out on this journey.
But let's face it, Blogging is fun: and you get to see what you’ve written immediately (typos and all). Fortunately there is some pretty nifty Blogging software out there, so you can choose the one that suits you best.
Now, here's where I come in: let me handle your Blog for you - I'll do all the research, writing and publishing of your blog, I will maintain it and keep it up to date, I will align it with your marketing policies and messages, and most of all, apply optimization strategies to ensure that it is read by the people who matters most to you and your business.
So, if the idea of blogging appeals to you, but you just couldn't be bothered with the hassle and the discipline it requires, let me take that off your shoulders...for a fee of course, but not such a hefty one. Pretty soon you'll have a following which can only enhance your overall marketing and promotional programs.
Be in touch - let's blog together.
Thursday, October 22, 2009
Criticism first: Israel must STOP - right now - allowing people with a poor command of English to be interviewed in any way whatsoever by the international media. I recently watched a clip of a head-to-head between an Israeli official and a very erudite Brit and a pretty firm Australian moderator debating something about Gaza. Despite the Israeli having all the facts, and being absolutely correct and accurate in what he said, he was DEMOLISHED by the Brit and Israel came out looking like bumbling idiots again.
Two reasons: when being interviewed on radio or TV, there is no excuse for "umming"and "erring". It just makes the interviewee come across as being unsure of his facts, being uncomfortable in a high pressure studio situation and scores little or no points with anyone. We have some excellent spokesmen and women: Mark Regev is one of the best; Miki Rosenfeld (Israel Police) is also very good and of course Bibi is among the best (I'm not talking about his politics here....).
What we need here is some pretty intensive training in public speaking and presentation skills. I don't care if the spokesman has an Israeli accent: take our Deputy Foreign Minister Danny Ayalon as a perfect example. He has an Israeli accent, but he speaks excellent English, and the accent adds to his charm. But when other so-called (and I use the word advisedly) spokesmen/women "um" and "err" and can't put an intelligible sentence together, then we're in trouble.
I believe that one of the reasons that we do not have a small, highly effective cadre of very high level spokesmen/women who are the ONLY ones allowed to be interviewed, is because each Ministry protects its own turf. And there seems very little coordination between them as to what to say, and how to say it.
A basic rule of Corporate Communication - be consistent with your message and its delivery.
And let it be the same for ANY language: Arabic - we have excellent Arabic speakers and spokesmen/women, the same for German, Italian, Spanish, French - virtually any language under the sun and people who speak it competently, can be found in Israel. Again, I say, with all due respect all round - do not let Israelis who cannot speak the language fluently - and can therefore think on their feet - within SPITTING distance of an international network! Is that "dugri" (direct) enough for you?
So what do we need? Recruit people in communication; train them, nurture them; PAY them well - but first and prime and above all - we need to develop and AGREE on a set of Positioning, Mission and Vision statements, that every ministry can buy into, that the entire nation will buy into and adopt and that will start defining Israel as a nation and as a people - more on this subject in my next post...
...here endeth the second lesson....(!)